In many ways, La Luna is the mezcal story of our times— a return to the homeland by an immigrant son who is creating jobs, shining a light on an under appreciated region of Mexico, and making quality mezcal.
This might be controversial, but while the rest of the mezcal world grapples with the ethics of the cocktail mezcal, La Luna has quietly emerged with an interesting product offer that’s steadily making its way into wells across the country. “We know that cocktailing is this global movement, and it’s putting undue pressure on a category that is making it irresponsible and unethical, but it’s an issue that we can solve for and create a positive human impact,” said Salvador.
